TITLE

CONCEPTUAL GROUNDS FOR FORMATION OF INFORMATION SUPPORT FOR MARKETING DECISIONS UNDER THE CONDITIONS OF INFORMATION SOCIETY DEVELOPMENT

AUTHOR(S)
Grygoruk, Pavlo M.
PUB. DATE
July 2013
SOURCE
Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Jul2013, Vol. 145 Issue 7, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article considers the issues of formation of information support for marketing decisions. The essence of marketing decisions is determined. The influence of informatization processes upon information support is studied. The conceptual grounds for formation of informational support are presented, and their brief description is provided.
ACCESSION #
89422071

 

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