NBA.TV Tips Off, Sans Cable

Umstead, R. Thomas
January 2003
Multichannel News;1/20/2003, Vol. 24 Issue 3, p6
Focuses on a revamped National Basketball Association (NBA) television channel. Reason for the launch of the channel in January 2003; Sports related programs to be aired on the channel; Contests to be held to expand the television reach of the channel; Appointment of former Entertainment and Sports Programming Network (ESPN) executive Steve Bornstein to the post of president of National Football League channel.


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