TITLE

Survey: Ethnic Marketing Falls Short

AUTHOR(S)
Applebaum, Simon
PUB. DATE
January 2003
SOURCE
Multichannel News;1/20/2003, Vol. 24 Issue 3, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on a survey conducted by Cable Telecommunications and Association for Marketing on cable companies desire to market services to people of various ethnic backgrounds. Financier of the survey; Subscribers inclination towards channels and advanced services; Participants in the survey; Percentage of cable services providing multi-language services to it's customers; Tools used for campaign and communication.
ACCESSION #
8941343

 

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