TITLE

Is your business really ready for the economic recovery?

AUTHOR(S)
MOUNCE, DONALD A.
PUB. DATE
July 2013
SOURCE
Inside Tucson Business;7/12/2013, Vol. 23 Issue 6, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the author's insights on the significance for businesses to understand economic recovery to guide one's business to success. The author cites a McGraw-Hill Research study in 1985 on economic recovery, which focused on advertising costs, revealing the importance of public relations. The study shows that companies should improve their image and grow market share when there is a lesser competition.
ACCESSION #
89366811

 

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