Balsley, Ronald D.
November 1987
Journal of Personal Selling & Sales Management;Nov87, Vol. 7 Issue 3, p63
Academic Journal
The article presents information on Sales and Marketing Executives--International (SME-I), which is the world's largest, most active association for sales management and marketing professionals. SME-I is a confederation of local clubs of sales and marketing executives. The clubs range in size from groups with less than 25 members to those with 600 or more, such as SME-Dallas. Most members are drawn from small and medium-sized companies. SME-I claimed a worldwide membership of more than 22,000 in more than 100 clubs in Canada and the U.S., and affiliations with groups in 49 other countries. SME-I's national organization drew its resources from member dues, income from workshops and seminars, and sales of association products. Each club is organized to meet the needs of its local members, and much of the strength of the national organization is from this diversity. SME-I is deeply involved in sales and marketing education as well as professional development. The organization has been instrumental in the growth and development of Pi Sigma Epsilon.


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