GM willing to bend brands

Guilford, Dave
December 2002
Automotive News;12/9/2002, Vol. 77 Issue 6015, p6
Trade Publication
Reports that automobile manufacturer General Motors Corp. has accepted some product overlap between divisions if it leads to an increase in sales. Change in the company's emphasis on brand management; Reasons for selection of Robert Lutz as vice chairman for product development by the company.


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