TITLE

Saturn enters rebate era

AUTHOR(S)
Truett, Richard; Teahen Jr., John K.
PUB. DATE
December 2002
SOURCE
Automotive News;12/9/2002, Vol. 77 Issue 6015, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the offering of unrestricted customer rebates by automobile manufacturer Saturn Corp. from November 25, 2002 to January 2, 2003. Importance of incentives for customers in the U.S. market; Limited cash-back option offered by the company on the L series and Vue sport-utility vehicles.
ACCESSION #
8926537

 

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