Digital networks find their audiences

Whitney, Daisy
December 2002
Electronic Media;12/2/2002, Vol. 21 Issue 48, p12
Reports on performance of various digital cable networks in the U.S. market. Strategies adopted by MuchMusic USA to retain its customers; Performance of Lifetime Movie Network since 1998; Need for investment in marketing, promotion and original programming for digital networks expressed by David Karp, senior vice president and general manger of Discovery Digital Networks.


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