TITLE

BUZZ BIN

AUTHOR(S)
Shankman, Peter; Cassidy, Hilary
PUB. DATE
December 2002
SOURCE
Brandweek;12/9/2002, Vol. 43 Issue 45, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on the marketing field as of December 9, 2002. Tie-in marketing efforts of New York City dentist Catrise Austin for her dental practice; Prospects of infants as the next frontier for billboards; Success of veteran professional bowler Kim Adler on selling an advertising space on her camera-side shorts or skirt at an eBay auction.
ACCESSION #
8912817

 

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