Shankman, Peter; Cassidy, Hilary
December 2002
Brandweek;12/9/2002, Vol. 43 Issue 45, p19
Trade Publication
Presents an update on the marketing field as of December 9, 2002. Tie-in marketing efforts of New York City dentist Catrise Austin for her dental practice; Prospects of infants as the next frontier for billboards; Success of veteran professional bowler Kim Adler on selling an advertising space on her camera-side shorts or skirt at an eBay auction.


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