TITLE

Mixed Signals in 2003 For Wireless Marketers

AUTHOR(S)
Wasserman, Todd
PUB. DATE
December 2002
SOURCE
Brandweek;12/9/2002, Vol. 43 Issue 45, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the economic prospects facing wireless marketers in 2003. Changes in the marketing personnel of Cingular Wireless Inc. and Sprint PCS; Factors attributed to the pressure facing marketers in the wireless communications industry; Issues facing wireless marketers in 2003.
ACCESSION #
8912811

 

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