TITLE

JUICE MAKERS SELLING: ALL-DAY DRINKABILITY

AUTHOR(S)
Weisberg, Karen
PUB. DATE
March 2002
SOURCE
FoodService Director;3/15/2002, Vol. 15 Issue 3, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies of fruit juice and fruit drink manufacturers. Growth in the shelf-stable segment; Market share of the fruit juice segment; Promotion of Tropicana.
ACCESSION #
8895771

 

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