TITLE

BRANDING...CO-BRANDING...INGREDIENT BRANDING

AUTHOR(S)
Phillips, Phil
PUB. DATE
July 2013
SOURCE
Coatings World;Jul2013, Vol. 18 Issue 7, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the branding techniques by chemical manufacturing companies in an attempt to differentiate the target segments their clients covet. It cites that branding is the valuable quality of a firm that identifies one seller's product distinct from those of others. It notes that co-branding is a combination of two brands used to capitalize the equity of each and enhance the success of a product. The difference between ingredient and inverse ingredient branding is also tackled.
ACCESSION #
88946439

 

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