TITLE

I Know: Irwin Lee, Vice-president and managing director, Procter & Gamble UK and Ireland

PUB. DATE
July 2013
SOURCE
Marketing (00253650);7/1/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Irwin Lee, the vice president and managing director of consumer goods company Procter & Gamble (P&G), discusses what he has learned in his professional career on how to manage a business, including the benefits of marketing integration, how to build brand value, and how to engage managers and employees.
ACCESSION #
88944214

 

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