Assessing the Significant Factors influencing the Location of Rice Marketers in Igbemo Region, Nigeria

Basorun, J. O.; Fasakin, J. O.
February 2013
British Journal of Arts & Social Sciences;Feb2013, Vol. 12 Issue 1, p143
Academic Journal
This paper reports the locational factors impacting local rice (Igbemo rice) marketing in Ekiti State, Nigeria in the context of African regional requirements for food security and economic development. Seventeen (17) markets were randomly selected in the study region in six (6) Local Government Areas (LGAs). Two hundred and ninety one (291) respondents were interviewed, representing total census of the local rice sellers in the selected markets. The study employed the multiple linear regression model for data analysis. Marketer's mode of selling, price of rice, income of the marketer and expenditure on marketing are crucial locational factors impacting rice marketing. The paper explores spatial distribution of rice as a staple food around a production centre in Nigeria. Based on the significant role of the marketer's location in the distribution processes, it offers useful planning policies, in particular, marketing centres, good transportation infrastructure and establishment of microcredit unions that can enhance the revenue base of the traders. The paper makes recommendations geared towards improving rice marketing business in the region.


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