TITLE

Considering cross-media

AUTHOR(S)
Cutitta, Frank
PUB. DATE
December 2002
SOURCE
B to B;12/9/2002, Vol. 87 Issue 13, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the feasibility of cross-media advertising campaigns. Factors responsible for the failure of such campaigns; Reasons why marketers and advertisers enter into cross-media campaigns; Elements of a successful cross-media campaign.
ACCESSION #
8891514

 

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