TITLE

Judging a book by its cover

AUTHOR(S)
Silver, David
PUB. DATE
December 2002
SOURCE
Shopping Center World;Dec2002, Vol. 31 Issue 12, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the importance of signage in successful marketing in the U.S. Description of the construction of the sculpture for the Galloping Hill Center; Compliance of ordinances for signages; Factors attracting the eye of consumers.
ACCESSION #
8885761

 

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