TITLE

MOT to help states attract MICE

AUTHOR(S)
SETHI, VIVEK
PUB. DATE
June 2013
SOURCE
Travel Talk-India;Jun2013, Vol. 25 Issue 12, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the international marketing campaign Incredible India's strategy to promote Meetings, Incentives, Conventions & Events (MICE) infrastructure in India in order to attract more tourists to India.
ACCESSION #
88805035

 

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