TITLE

Getting It Right: PepsiCo's Acquisition Of Quaker Oats

PUB. DATE
January 2003
SOURCE
Financial Executive;Jan/Feb2003, Vol. 19 Issue 1, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses how effective communication helped PepsiCo Inc. consummate its successful merger with The Quaker Oats Co. Unlike the case with most acquiring firms, shares of PepsiCo rose in value during the days following the merger announcement. PepsiCo went to great lengths to explain the details and benefits of the merger to all affected constituencies, including investors, employees, customers, and suppliers. Its presentation described in conservative but detailed fashion expected synergies, and also made clear what the combined firm's management structure would look like.
ACCESSION #
8875246

 

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