TITLE

The loyalty wars

AUTHOR(S)
Mitchell, Alan
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the loyalty schemes competition between Tesco and Nectar in Great Britain. Design of each loyalty schemes; Differentiation between Tesco's and Nectar's loyalty program; Company background.
ACCESSION #
8870444

 

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