TITLE

Experts' comments on 2002 and predictions for 2003

PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents several comments of marketing executives and consumers over the state of branding strategy sector in 2002 and 2003 in Great Britain. Challenges faced by brand owners and managers in 2002; Continuance of rationalization of brand portfolios; Growth of consumer power in 2002; Effects of American corporate scandal on reputation of firms.
ACCESSION #
8870443

 

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