TITLE

GLOBAL TEEN CULTURE -- DOES IT EXIST?

PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores popular myths about marketing to a global teen audience. Characteristics of teenagers as consumers; Information on brands that appeal much more to the young consumers claiming to really like the brand; Factors affecting the taste and preference of teenagers in selecting brands.
ACCESSION #
8870441

 

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