TITLE

Collaborative creativity

AUTHOR(S)
Stuart, David
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of collaboration between creative industry and clients in promoting the brands. Presence of lack of collaboration in the creative industry; Rules for successful collaboration; Importance of communication in the collaboration.
ACCESSION #
8870435

 

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