Stretching further afield

Kompela, Kartik
January 2003
Brand Strategy;Jan2003, Issue 167, p31
Trade Publication
Describes how some savvy marketers are sidestepping the recession by extending their products into service propositions in India. Information on the brand strategy of Hindustan Lever Limited; Advantages of extending the firms' products into service propositions; Marketing approach of leading dairy brand Amul.


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