TITLE

Stretching further afield

AUTHOR(S)
Kompela, Kartik
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes how some savvy marketers are sidestepping the recession by extending their products into service propositions in India. Information on the brand strategy of Hindustan Lever Limited; Advantages of extending the firms' products into service propositions; Marketing approach of leading dairy brand Amul.
ACCESSION #
8870434

 

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