TITLE

Heritage or has-been?

AUTHOR(S)
Ingram, Toby
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates how the heritage concept works and sometimes not in some brands. Information of brands that contain heritage concepts; Advantages of using the heritage in designing any marketing strategies; Factors contributing to the success of brands aside from heritage.
ACCESSION #
8870433

 

Related Articles

  • IS THAT WHAT YOU WANT? Blackwell, Lewis // Creative Review;Apr2002, Vol. 22 Issue 4, p24 

    Presents a survey on the futuristic outlook of brands among advertisers. Impact of excessive lifestyle; Influence of corporate culture; Description of a brand.

  • Communicating Corporate Culture: Understanding and Managing Organizational Symbols. Glastetter, Lori J.; Kleiner, Brian H. // American Business Review;Jun89, Vol. 7 Issue 2, p63 

    Focuses on the strategies used in the management of a corporate culture. Analysis of various organizational symbols; Factors defining the organization's identity; Identification of the components for establishing a corporate culture; Importance of corporate trademarks and logos.

  • Corporate Branding through External Perception of Organizational Culture. Kowalczyk, Stanley J.; Pawlish, Michael J. // Corporate Reputation Review;Fall2002, Vol. 5 Issue 2/3, p159 

    Provides information on a study which examined the possible relationship between the external perceptions of organizational culture and corporate branding. Link between reputation and external perception of culture; Background of corporate reputation and corporate culture.

  • Brand from the Inside. Sartain, Libby // Leadership Excellence Essentials;Dec2006, Vol. 23 Issue 12, p18 

    The author presents her views regarding branding from the inside. She said that the brand is all about how a business builds and packages its identity, origins and values. According to her, brands promises to deliver in order to emotionally connect with its employees. Emotional connections are...

  • Some corporate name changes made for wrong reason.  // Marketing News;3/2/1984, Vol. 18 Issue 5, p17 

    The author discusses about the wrong reasons behind corporate name changes. He stresses that name problems can arise from how the name is used and not the name per se. Name changes can also be a result of the follow-the-leader mentality wherein companies become involved in a name change fad. He...

  • The Secret Marketer.  // Marketing Week;8/1/2011, p13 

    In this article the author comments on the problems in corporate life. He states about the politics and lack of intuition that become that sucks the motivation of people in the corporate world. He informs that big corporates are in constant admiration of entrepreneurs and game-changing...

  • SIGNS of the TIMES. O'Brien, George // BusinessWest;3/19/2007, Vol. 23 Issue 23, p24 

    The article reports that the business name of former Westbank Corp. has been changed to NewAlliance Bank, which is a combination of six community banks. While adopting a new logo, the bank has announced its entry into the western part of Massachusetts. As a result of the bank conversion, a group...

  • DISPLAY EXPERTISE. Miller, Joanna // U.S. Business Review;Oct/Nov2008, Vol. 9 Issue 8, p134 

    The article profiles United Displaycraft based in Des Plaines, Illinois. The name of the business was changed from United Wire Craft after Sandy Carrigan, son of founder Dick Carrigan, took over the company and decided to expand their services into the design and engineering of displays in 1986....

  • New name helps new direction.  // Environmental Engineering;Summer2003, Vol. 16 Issue 1, p18 

    Focuses on the change in the business name of Triple C Technology Ltd. in 2003 to emphasize its strong international corporate identity. Statement issued by managing director James Gordon-Colebrooke.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics