TITLE

Branding war and peace

AUTHOR(S)
Lewis, Elen
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of marketing tools by the government to rebrand the U.S. foreign policy. Selection of marketing and branding experts to mould and repackage their nation's reputation for an international audience; Definition of branding; Description of branding techniques of politicians.
ACCESSION #
8870431

 

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