TITLE

A black and white service

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the marketing strategy of First Direct, a telephone and Internet bank, in using effective customer services and technology in gaining consumers in Great Britain. Company background; Services and product offering of the firm; Advantages of the telephone interactions concept; Notion of consumer services.
ACCESSION #
8870430

 

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