TITLE

Normal services will resume

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the condition of customer service sector in Great Britain. Characteristics of British consumers; Factors contributing to the continuous occurrence of poor quality of customer services in the area; Challenges faced by marketing executives to response to the expectations of consumers.
ACCESSION #
8870429

 

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