TITLE

Footie we play, united we brand

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Manchester United, a football club and a brand in the world. Factors contributing to the expansion of the club across business sectors; Number of recorded fans of the club; Marketing strategies of the club to attract more fans; Financial background of Manchester United.
ACCESSION #
8870427

 

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