TITLE

NEWS ROUND-UP 2002

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a review of marketing strategies news stories that happened in 2002 in the U.S. and in Great Britain. Launching of new image of the National Lottery in April; Reposition of the AA company as a general services provider; Strategic planning of Pepsi to win the cola competition.
ACCESSION #
8870426

 

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