TITLE

'Tis the season to be social

AUTHOR(S)
Varney, David
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the active and responsible role of corporate sector in community initiatives in Great Britain. Vulnerability to the commitment to corporate social responsibility; Factors influencing the social responsibility commitment of companies; Effect of loss of reputation on firms; Launching of the Corporate Responsibility Index.
ACCESSION #
8870423

 

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