TITLE

A mainstream movement

AUTHOR(S)
Hertz, Noreena
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the infiltration of anti-globalization movement across a broad cross-section of society in Great Britain. Failure of the government to protect the public interest; Challenges faced by businesses in connection of the movement; Effect of the movement on the purchasing decision of consumers.
ACCESSION #
8870421

 

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