TITLE

BOGOF and hopefully you will come back for more

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the influence of advertising campaigns of Nectar in reinvigorating the customer loyalty sector in Great Britain. Competition between Tesco Clubcard and Nectar over who has the biggest loyalty scheme; Company background; Design of marketing strategy of Nectar; Information on collection and redemption partners of Nectar and Tesco.
ACCESSION #
8870420

 

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