TITLE

Chewing the fat with Ronald

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores the lawsuit filed by a group of overweight teenagers against the McDonald's Corp., a fast food retailer in the U.S. Claims of the teenagers against the firm; Denial of the fast food chain over the accusations; Implications for designs of marketing strategy of McDonald's.
ACCESSION #
8870419

 

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