TITLE

Camelot

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of marketing executives and a consumer on how The National Lottery can gain back the trust of its consumers in Great Britain. Failure of the advertising campaign to revive the fortune of the lottery operator; Needs to refocus on the core lottery game; Advantages of managing corporate reputation of the lottery operator.
ACCESSION #
8870418

 

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