TITLE

Yahoo! cures Christmas shoppers' retail madness

PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Feature the stress surgery ambulance campaign of Yahoo! to promote its online shopping service in Great Britain. Design of the campaign; Advantages of the marketing strategy; Reason for selecting London and Bristol areas for maximum exposure.
ACCESSION #
8870417

 

Related Articles

  • Yahoo launches yuletide electronic commcerce. Warner, Bernhard // Adweek Eastern Edition;12/1/1997, Vol. 38 Issue 48, p47 

    Deals with Christmas advertising promotions released by Yahoo company. Sponsors of the promotion; Features of the promotion; Price tag for the promotion.

  • Yahoo looks to raise its game in the UK. McCormick, Andrew // Media Week;4/1/2008, Issue 1156, p20 

    The article focuses on the plan of Yahoo to increase its presence in Great Britain in 2008. The company also intends to develop a new advertising campaign to simplify online buying and selling. It is stated that Yahoo sets a goal to achieve 1.91 million in added revenue over the next three years...

  • No, We Don't Yahoo! Sampey, Kathleen; Norton, Justin M.; Nudd, Tim // Adweek Western Edition;10/09/2000, Vol. 50 Issue 41, p66 

    Focuses on the advertising campaign of Yahoo! company promoting the benefits of instant messaging service. Reactions of students on the campaign.

  • SEARCHING FOR A MARKET. Tillitt, Scott // Photo District News;Aug2003, Vol. 23 Issue 8, p80 

    Focuses on the advertising campaign launched by Internet company Yahoo! in 2003.

  • LIFELINE.  // Campaign;9/24/2010, Issue 38, p19 

    The article offers information on the condition of Yahoo! Inc's advertising campaigns from 2005-2011.

  • First the streaker, now Yahoo has a fishy tale for Asia.  // Media: Asia's Media & Marketing Newspaper;11/1/2002, p42 

    Reports on advertising campaigns of the web site Yahoo! Inc. to integrate its marketing strategy. 'Streaker' print campaign carried by the web site; Description about the 'Diary' advertisement of the web site.

  • Yahoo launches yuletide electronic commerce. Warner, Bernhard // MediaWeek;12/01/97, Vol. 7 Issue 45, p47 

    Focuses on Yahoo Inc.'s Christmas promotions. Sponsors; Biggest advertiser promotion of any Yahoo project; Cost of the three-week promotion; First online marketing opportunity for J.Crew.

  • Ho! Ho! Yahoo!  // Adweek Midwest Edition;11/24/97, Vol. 38 Issue 47, p27 

    Describes the search feature developed by Yahoo for the Visa Shopping Guide by Yahoo.

  • YAHOO SHOOTS FOR B2B--AND DOESN'T QUITE SCORE. Taschek, John // PC Week;04/10/2000, Vol. 17 Issue 15, p59 

    Comments on the failure of Yahoo! Inc. to maximize its venture into the business-to-business (B2B) electronic commerce market. Examination of Yahoo's competitiveness with established B2B companies such as eBay; Prospects of customers' support for Yahoo's B2B auction site.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics