TITLE

Technical breakdown: why Commodore vanished

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the cause of technical breakdown of the Commodore, a computer brand in Great Britain. Historical background; Factors contributing to the business failure of the Commodore; Financial background of the firm; Products and services offered by the company.
ACCESSION #
8870416

 

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