TITLE

If I could get my hands on Harvey Nichols

PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for Harvey Nichols to recapture its position as the definitive, sophisticated and fashion-led department store brand. Description of communication strategy of the brand; Information on the brand strategy of Harvey in their flagship London store; Advantages of injecting new product and service quality, creativity and innovation.
ACCESSION #
8870415

 

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