TITLE

What is the purpose of your business?

AUTHOR(S)
Lewis, Elen
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need to rethought the purpose of a business. Importance of listening to customers needs; Challenges faced by corporations to gain back the customers' trust after the Enron Corp. scandal; Growth of fusion between business and communities.
ACCESSION #
8870411

 

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