Atomic Dog's Hybrid Media Texts Gain Traction in College Market

January 2003
Educational Marketer;1/6/2003, Vol. 34 Issue 1, p6
Trade Publication
Focuses on the success of publisher Atomic Dog with the publication of the hybrid electronic/print textbook model. Strategy of publishing companies on marketing college electronic textbooks; Price of the 'Essentials of Speech, Language and Hearing Disorders' electronic textbook; Date of release.


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