Miklosik, Andrej; Vokounova, Dana
June 2013
Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Jun2013, Vol. 144 Issue 6, p354
Academic Journal
The article aims at identifying the impact of 2 different factors on the search engine rankings page position of a web page. These included the compatibility of the web page code regarding the W3C standards and the number of total links (external and internal) on the web page. For this purpose an empirical study on 21 faculties of Slovak universities offering economically oriented educational programs was performed. The authors have validated 4 hypotheses which define the relationship between 2 selected SEO factors and the website SEO performance (measure through the SERP position and Google PageRank).


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