Choice of product--or choice displays?

December 2002
Cabinet Maker;12/27/2002, Issue 5319, p38
Trade Publication
Discusses consumer research conducted by 'Cabinet Maker' magazine about the impact of displays on the decision of British consumers when shopping for furniture. Preference for seeing select items of furniture in roomsets with other home furnishings; Respondents who prefer seeing a larger range of furniture without room displays. INSET: In focus.


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