Persuading shoppers to go the extra mile

December 2002
Cabinet Maker;12/27/2002, Issue 5319, p34
Trade Publication
Discusses consumer research conducted by 'Cabinet Maker' magazine, which determines the distance that furniture shoppers in Great Britain are willing to travel to find what they want. Ways in which furniture retailer Ikea has convinced its customers that travel distance is not a problem; Need for town center shops to emulate Ikea's strategy. INSET: In focus.


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