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December 2002
Cabinet Maker;12/27/2002, Issue 5319, p17
Trade Publication
Discusses consumer research conducted by 'Cabinet Maker' magazine in May 2002, about factors that would influence consumers in Great Britain when shopping for furniture. Percentage of respondents that would turn to salespeople as the best source of help in making an informed purchasing decision; Impact of brochures, leaflets, product stickers and banners in the store. INSET: In focus.


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