Necessity, rather than desire, drives sofa sales

December 2002
Cabinet Maker;12/27/2002, Issue 5319, p1
Trade Publication
Discusses a study conducted by 'Cabinet Maker' magazine in January 2002, which shows the best reasons that shoppers in Great Britain can find for replacing a sofa. Worn-out upholstery of existing sofas; Need for the industry to build consumer appeal; Bestselling sofa models of companies such as Antony Quilter Furnishings and Lucas World Furniture. INSETS: In focus;Know your customer.


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