The Branch's Role is Far From Over

O'Malley, Michael
January 2003
Bank Technology News;Jan2003, Vol. 16 Issue 1, p37
Trade Publication
Reports the evolution of the role of the retail branch in financial services in the U.S. Preference of customers to use the branch for pressing transactions; Development of a true customer relationship management; Replacement of the traditional teller activities with an automated technologies.


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