TITLE

Audit Your Marketing

AUTHOR(S)
Baird, Martin R.
PUB. DATE
January 2003
SOURCE
Advisor Today;Jan2003, Vol. 98 Issue 1, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of marketing audit to examine what has worked and what has not in your marketing efforts. Steps to conduct a successful marketing audit; Accounts on the marketing material created to attract clients; Emphasis on the prospects in a multiple-contact approach.
ACCESSION #
8827122

 

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