Eaton, Bernard
June 2013
Cabinet Maker;6/14/2013, Issue 5840, p34
Trade Publication
The article examines the importance of the sale event as a tool for furniture retailers. According to the author, furniture retailers need to continually build their base of new customers even to maintain current sales. The author recommends an advertising campaign that communicates a price offer of some kind on a desirable line or range.


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