TITLE

THE NECESSITY OF DRIVING SALES

AUTHOR(S)
Eaton, Bernard
PUB. DATE
June 2013
SOURCE
Cabinet Maker;6/14/2013, Issue 5840, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the importance of the sale event as a tool for furniture retailers. According to the author, furniture retailers need to continually build their base of new customers even to maintain current sales. The author recommends an advertising campaign that communicates a price offer of some kind on a desirable line or range.
ACCESSION #
88257929

 

Related Articles

  • Irish retail sales drop for 12th consecutive quarter.  // Cabinet Maker;4/27/2012, Issue 5785, p12 

    The article reports on the decline in the retail sales in Ireland for 12 consecutive quarters in the flooring and furniture sector according to Retail Excellence Ireland.

  • Can retailers drop those $299 beds? Apparently not.  // Furniture/Today;6/7/2010, Vol. 34 Issue 38, p21 

    The article offers the author's insights regarding the 299-dollar-prices for mattresses which give consumers a false sense of bedding prices.

  • Money behind the art of persuasion. Kidd, Andrew // Cabinet Maker;3/15/2002, Issue 5278, p12 

    Reports the method used by furniture retailers in spending for retail advertising in Great Britain. Reason for the decrease in consumer advertising spending; List of companies dominating in the advertising campaigns; Data on the percentages of money involved in advertising.

  • Starcom and JWT win retail autumn rebranding brief.  // Marketing Week;9/16/2004, Vol. 27 Issue 38, p15 

    Reports on the development of advertising campaign for Kingdom of Leather stores by Starcom Group and J Walter Thompson in Great Britain. Support of the rebranding of the store under furniture manufacturer and retailer Natuzzi; Value of the media buying account; Promotion of the store outlets.

  • Cantrex rolls out advertising strategy. Knell, Michael J. // Furniture/Today;5/25/2009, Vol. 33 Issue 37, p10 

    The article reports on the launching of an advertising campaign by Cantrex Group Inc. to promote its products and services in Canada. The campaign is part of its strategy to recruit retailers into the organization. It focuses on the print, television and Internet promotion that will promote the...

  • Halo drive to love underused rooms.  // Cabinet Maker;2/23/2007, Issue 5526, p3 

    The article reports on the Great Room Revival campaign by furniture supplier Halo to increase sales and attract customers into its partners' stores. The sales promotion include a national advertisement in newspaper and magazine and Halo hosting customer events with furniture retailers in the...

  • New Campaign at Fresh Brands. Zwiebach, Elliot // SN: Supermarket News;11/8/2004, Vol. 52 Issue 45, p6 

    Reports on the media campaign launched by Fresh Brands to publicize value proposition. Modification of the pricing structure on center-store merchandise; Information on the retail operations of the company; Increase in the company's sales.

  • Retail Hopes for Happy Ending to Rough Year. Baar, Aaron; Hein, Kenneth; Sampey, Kathleen // Adweek;11/7/2005, Vol. 46 Issue 43, p6 

    The article reports that retailers in the U.S. are launching their holiday campaigns. Sears Roebuck and Co. is launching holiday campaign of the Wal-Mart in this week, beginning with a spot on Extreme Makeover: Home Edition on ABC. In its holiday outlook, the National Retail Federation has said...

  • Warning on cost of discounting.  // Cabinet Maker;5/28/2004, Issue 5390, p3 

    Makes observations on the sales promotions offered by the retail furniture industry in Great Britain. Delay of purchases by consumers until winter sales after Christmas; Ineffectiveness of the marketing strategy; Redundancy of sales offers.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics