The Story of Glamour, Glitz and Grace

Sirohi, Keshia
May 2013
4Ps Business & Marketing;May2013, Vol. 8 Issue 5, p52
The article offers a corporate profile for Gitanjali Group, a diamond trading business in Surat, India. Diamantaire Mehul C. Choksi, managing and chairman, took over the business in 1985 from being a diamond polishing and cutting organisation to owning 47 brands of luxury accessories and jewellery. It states that the growth of the Gitanjali is a result of the polishing and cutting expertise of artisans and the finesse of designers to develop creations.


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