TITLE

Direct Effort

AUTHOR(S)
Petersen, Chris
PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Norman Direct, a direct-response marketer based in New Berlin, Wisconsin. It discusses factors that differentiate it from others in the industry such as its reliance on its partnerships for products and its low overhead in selling products directly to consumers. Comment from Brian Wargula, executive vice president of Norman Direct, is presented.
ACCESSION #
88074132

 

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