Direct Effort

Petersen, Chris
May 2013
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p75
Trade Publication
The article focuses on Norman Direct, a direct-response marketer based in New Berlin, Wisconsin. It discusses factors that differentiate it from others in the industry such as its reliance on its partnerships for products and its low overhead in selling products directly to consumers. Comment from Brian Wargula, executive vice president of Norman Direct, is presented.


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