TITLE

'Star-rated' Service

AUTHOR(S)
Davidson, Staci
PUB. DATE
May 2013
SOURCE
Retail Merchandiser;May/Jun2013, Vol. 53 Issue 3, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of online grocer FreshDirect to negotiate directly with farmers and artisans to provide the best food possible to its U.S. customers. FreshDirect chief marketing officer John Leeman explains the move of the company to find a better way to deliver fresh produce to people's houses. He also commented on problems with brick-and-mortar stores.
ACCESSION #
88074125

 

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